Astute Jay-Z, forgetful 50 Cent, a former drug dealer advising a cannabis ICO and other hilarious, but logical stories about the relationship between rappers and cryptocurrency. submitted by
A young youth, yo rockin the gold tooth, ‘Lo goose Only way, I begin to gee off was drug loot And let’s start it like this son, rollin with this one And that one, pullin out gats for fun But it just a dream for the teen, who was a fiend Started smokin’ woolies at sixteen
Life is hard when you’re 16 with gold teeth and not enough money for decent clothes. Especially in a black neighbourhood where 80% live on unemployment benefits and half deal drugs. When you’re going mad because there’s nothing to do and the girls don’t want you because you’re a deadbeat who doesn’t have a gun.
Cash, Rules, Everything, Around, Me C.R.E.A.M. Get the money Dollar, dollar bill y’all
To try to solve this problem in the past, a black guy would find a gun, rob a grocery store and be put in jail. Or imagine all that to write some verses. After all, hip-hop is the music of self-made men and the oppressed. If Fitzgerald wrote Great Gatsby in the 90s, it would definitely have been accompanied by a dope beat.
But today black guys are moving to the rhythm of Bitcoin. Oh yeah, baby!
Figured out I went the wrong route So I got with a sick ass click and went all out Catchin keys from across seas Rollin in MPVs, every week we made forty Gs Yo nigga respect mine, or anger the tech nine Ch-chick-POW! Move from the gate now
Sometimes it seems that not only Jesus and the US president were black, but Satoshi Nakamoto too. Only a 16-year-old with gold teeth could think up something so hyped that it can lift any sensible guy out of the ghetto and to the moon. No one has to rob grocery stores to have cash, chicks and sweet rides anymore.
We’re only kidding, just in case you were wondering 🙂
Wu-Tang Clan member Ghostface Killah decided to help his brothers get access to digital gold and has started to install cryptocurrency vending machines alongside his partners. They are also knocking up an online platform that will make it quick and easy to buy cryptocurrency for fiat money. During the ICO, Cream (that’s right, in honour of the track) Capital plans to raise 30 million dollars. The CNT token will give its hodlers all sorts of bonuses when using their services. There’s no more info at the moment, but the message is clear: Crypto, Rules, Everything, Around, Me!
I’m the one-man army, Ason I’ve never been tooken out, I keep MCs looking out I drop science like girls be droppin babies Enough to make a nigga go cra-a-azy
Ol’ Dirty Bastard has been dead for 14 years, but a cryptocurrency is being launched in his honour. The musician’s son has decided to release Dirty Coin (ODB). Everyone who buys this token on the TAO blockchain will be a sponsor for Bastard Jr.’s new album and have the opportunity in the future to get their hands on all sorts of goodies for fans (concert tickets, autograph sessions and merchandise) for mere pennies. There you go, a young black guy and he’s already making his own cryptocurrency. Good man. They just need to do something with the name – at the moment, Dirty Coin sounds like an obvious ICO scam promising to revolutionise the world of escort services.
I told him, “Please, don’t die over the neighborhood That your momma rentin’, Take your drug money and buy the neighborhood, That’s how you rinse it.”
The most successful black businessman and rapper Jay-Z has been on the crypto scene for ages. He sold concert tickets for BTC before it was mainstream. And why the fuck not? He’s got so much “money to burn” that he can afford to experiment once in a while. If it didn’t work out, no one would have known. And now, riding the wave of success, he can blow his own trumpet. Recently, Shawn Corey Carter invested in popular investment app Robinhood, which Snoop Dogg and Nas had already put their faith in. Rumour has it, incidentally, that the latter has links to Coinbase: it’s said that he gave them some money way back in 2014 and is already skimming off the cream. Basically, these guys know how to avoid scam ICOs and shitcoins.
And I’m grindin’ til I’m attacked They say “You ain’t grindin’ til you tired” So I’m grindin’ with my eyes wide Looking to find, a way through the day
Is it possible to have a rapper without weed? It’s doubtful such a specimen even exists. So there’s no surprise that The Game is listed as an adviser to the Paragon ICO. The startup plans on using blockchain to combat the black market for cannabis in the states where smoking it is legal. Like, everyone will be able to see where all these sativas and indicas are made, who is selling them and who is buying them. In addition, the team plans to grow some crops themselves and set up a coworking space for rastamen. They’ve come to the right place – The Game will certainly be able to give some good advice. Back in the day, the rapper was kicked out of university for drugs, but he didn’t let it get him down and started to earn a living from dealing. So it’s just one of those times when all the stars align.
I was a poor nigga Now I’m a rich nigga Getting paper now you can’t tell me shit nigga You can find me in the fo’ dot six nigga In the backseat fondling ya bitch nigga
Anyway, the sickest story so far involves 50 Cent. In 2014, he released his last album (so far) Animal Ambition. And sold it for Bitcoin! Back then, those sales were worth $400k at an exchange rate of $662, so he ended up with 604 BTC in his wallet. And only remembered about them this winter. This is a tale so fantastic that even Dickens and his Christmas Carol could only dream about it.
But only if it’s true, because Curtis Jackson is quite the wheeler-dealer and trickster. Firstly, he declared a fraudulent bankruptcy to avoid paying compensation as a result of the lawsuits and secondly, he’s stuck in a creative rut and wants to stay in the limelight.
To sum up, rap and crypto are made for each other. Loads of hype, cash and Lambos. But we prefer the development of blockchain itself to all the fuss surrounding it. On the other hand, it’s definitely a positive thing that cryptocurrencies have become a serious part of the mainstream. Indeed, alongside the comical cases, it will find a lot of useful and cool applications.
That’s why we have an idea for a startup… We launch RAP Coin and raise $50m from an ICO. We immediately blow 10 million bucks on a fucked up party with Lambos, golden Escalades, coke, weed, hookers, whisky and the best sound system in town. Oh wait! That’s already happened 🙂
The rest of the money will go towards creating a foundation that will take promising rappers from the mean streets, dress them in decent gear, introduce them to hot chicks and producers, and give them rubber guns, gold chains and new Jordans. Of course, only through blockchain. They will subsequently grow into new stars and – if they don’t snuff it from an overdose, get sent to jail or go bankrupt – will certainly reward investors with 20% of their income for 5 years.
So, friends, forget about all the shitty ICOs you’ve just heard about. The future belongs to RAP Coin. Feel the flow!
If you really want to help reveal scams and have blockchain move in the right direction, send us info and share your leaks and findings. We’ll post everything and smash the scammers into moon dust.
In blockchain we trust!
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As of 2016, Reddit had 542 million monthly visitors (234 million unique users), ranking #11 most visited web-site in US and #25 in the world. Across 2015, Reddit saw 82.54 billion pageviews, 73.15 million submissions, 725.85 million comments, and 6.89 billion upvotes from its users.
Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian in 2005. Condé Nast Publications acquired the site in October 2006. Reddit became a direct subsidiary of Condé Nast's parent company, Advance Publications, in September 2011. As of August 2012, Reddit operates as an independent entity, although Advance is still its largest shareholder. Reddit is based in San Francisco, California. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. Their investment saw the company valued at $500 million.
1 Description 1.1 Site 1.2 Users 1.3 Subreddits 1.3.1 IAmA and AMA 1.3.2 /science 1.3.3 April Fools subreddits 184.108.40.206 The Button 220.127.116.11 Robin 2 History 3 Technology 4 Demographics 5 Community and culture 5.1 Philanthropic efforts 5.2 Commercial activity 5.3 Reddit effect 5.4 "Restoring Truthiness" campaign 5.5 Controversies 5.5.1 2010 5.5.2 2011 5.5.3 2013 5.5.4 2014 5.5.5 2015 5.5.6 2016 6 Other 7 See also 8 References 9 External links
The site is a collection of entries submitted by its registered users, essentially a bulletin board system. The name "Reddit" is a play-on-words with the phrase "read it", i.e., "I read it on Reddit." The site's content is divided into numerous categories, and 49 such categories, or "default subreddits", are visible on the front page to new users and those who browse the site without logging in to an account. As of May 2016, these include: Category Subreddits Educational News, Science, Space, DataIsBeautiful, TodayILearned, WorldNews Entertainment Creepy, Documentaries, Gaming, ListenToThis, Movies, Music, NoSleep, Sports, Television, Videos Discussion-based AskReddit, AskScience, Books, ExplainLikeImFive, History, IAmA, TwoXChromosomes Humolight-hearted Funny, InternetIsBeautiful, Jokes, NotTheOnion, ShowerThoughts, TIFU, UpliftingNews Image sharing Art, Aww, EarthPorn, Gifs, MildlyInteresting, OldSchoolCool, PhotoshopBattles, Pics Self-improvement DIY, Food, GetMotivated, LifeProTips, PersonalFinance, Philosophy, WritingPrompts Technology Futurology, Gadgets Meta Announcements, Blog
Note: There are over 11,400 active subreddits with a default set of 50 subreddits as of February 2016.
When items (links or text posts) are submitted to a subreddit, the users, called "redditors", can vote for or against them (upvote/downvote). Each subreddit has a front page that shows newer submissions that have been rated highly. Redditors can also post comments about the submission, and respond back and forth in a conversation-tree of comments; the comments themselves can also be upvoted and downvoted. The front page of the site itself shows a combination of the highest-rated posts out of all the subreddits a user is subscribed to.
Front-page rank – for both the general front page and for individual subreddits – is determined by the age of the submission, positive ("upvoted") to negative ("downvoted") feedback ratio and the total vote-count. Dozens of submissions cycle through these front pages daily.
The site's logo and mascot is a line drawing of an alien nicknamed "Snoo". Subreddits often use themed variants of Snoo relevant to the subject.
Although most of the site functions like a bulletin board or message board, each subreddit has the option of having an associated wiki that can provide supplementary material like instructions, recommended reading, or collaboration for real-life events. Users
Registering an account with Reddit is free and does not require an email address to complete. As of June 2015, there were 36 million user accounts. When logged in, Reddit users (known as redditors) have the ability to vote on submissions and comments to increase or decrease their visibility and submit links and comments. Users can also create their own subreddit on a topic of their choosing, and interested users can add it to their frontpage by subscribing to it. For example, as of May 2015, the Wikipedia subreddit – subtitled "the most interesting pages on Wikipedia" – has over 151,000 subscribers. Reddit comments and submissions are occasionally abbreviated and peppered with terms that are understood within (and in many cases also outside) the Reddit community, ranging from OP (for "original poster" – the user who posted the submission being commented upon) to NSFW (for "not safe for work" – indicating the post has graphic or sexually explicit content). Users earn "post karma" and "comment karma" for submitting text posts, link posts, and comments, which accumulate as point values on their user profile. "Post karma" refers to karma points received from text and link posts, while "comment karma" refers to karma points received from comments. Users may also be gifted "Reddit gold" if another user has well received the comment or post, generally due to humorous or high quality content; this process is known as "gilding." Reddit has also created a system of points called "creddits". Reddit gold "creddits" are like gift certificates: each creddit you have allows you to give one month of Reddit gold to someone else. The points do not lead to a prize as they are meant to stand in as a badge of honor for the user among their peers, although redditors have attempted to redeem their points before.
Reddit also allows submissions that do not link externally. These are called "self posts" or "text submissions". Many discussion-based subreddits allow only text-only submissions such as "AskReddit" – where users are only allowed to pose broad, discussion based questions to the community at large. Self posts previously did not accumulate karma points for the submitter, but as of July, 2016, these text only posts generate karma. Mister Splashy Pants logo used on November 27, 2007
Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, such as in 2007 when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale "Mr. Splashy Pants", and Reddit administrators further encouraged this by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.
Within the site, redditors commemorate their "cake day" once a year, which is the anniversary of the day the user's account was first created. The "cake day" offers no special benefit, except that a small icon representing a slice of cake appears next to that user's name for 24 hours. Redditors can "friend" one another, which gives a redditor quick access to posting and comments of their friend list. The commenting system and friend system, along with a certain "Reddit ethos" (called reddiquette on Reddit), lend Reddit aspects of a social networking service, though not to the extent of Facebook, Google+, and other websites aimed at providing social networking services. The Reddit community also socializes at meetups held at local parks and bars around the world, and many localized subreddits for local in-person meetings exist. Subreddits
Reddit entries are organized into areas of interest called "subreddits". Originally, the front page was the "main-reddit", and other areas were "subreddits". There is now no longer a single main-reddit. Instead, there are now 50 "default subreddits" dealing with topics such as books, television, and music, and thousands of additional non-default subreddits. The default subreddits are the 50 subreddits which are first recommended to new users to select from to appear on, or via their customizable top menu bars. All new users are initially automatically "subscribed to" the 50 default subreddits, but can then customize their "subscriptions."
Any registered user who has maintained an account for 31 days or more may create a non-default subreddit. There are over 11,400 active total subreddits to peruse, including the default set of 50 subreddits as of February 2016. The site has a default "Front Page" which contains staff selected popular articles, and also an "All Page" which contains only the very top ranked article/ subreddits as ranked by readers themselves, and which page is accessible via an "All" link at the top of the "Front Page."
In an interview with Memeburn, Reddit GM, Martin noted that the platform's "approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want". IAmA and AMA
One of the most popular subreddits is IAmA ("I Am A") where a user may post "AMAs" (for "Ask Me Anything"), or similarly "AMAAs" (for "Ask Me Almost/Absolutely Anything") – prompts for others to ask questions about any topic. AMAs are open to all Reddit users, and use the site's comment system for both questions and answers; it is similar to a press conference but online. This subreddit was founded in May 2009. From 2013 to 2015, Victoria Taylor assisted reddit's volunteer community in presenting interviews.
A number of notable individuals have participated in the IAmA subreddit, including United States President Barack Obama (while campaigning for the 2012 election), Dave Grohl, Madonna, Chris Hadfield (who answered questions from the International Space Station), Bill Gates, Ron Paul, Stephen Colbert, Psy, Enya, Arnold Schwarzenegger, Rachel Maddow, Renée Fleming, M. Shadows, Louis C.K., Roger Federer, Larry King, Philip Zimbardo, Bill Nye, Stan Lee, John Mather, David Copperfield, Paul Krugman, Danny Boyle, rapper J. Cole, Al Gore, Roger Ebert, Michael Bolton, Gary Johnson, Lawrence Krauss, Jill Stein, Kevin Rudd, Julie Benz, Amanda Palmer, Tim Ferriss, Gordon Ramsay, Peter Dinklage, Chandra Wickramasinghe, Neil deGrasse Tyson, and Bernie Sanders. Donald Trump (during his 2016 Presidential Campaign) had an AMA on /The
Donald subreddit. As of April 2015, Barack Obama's AMA is the highest rated on the site; the increased traffic brought down many parts of the website when the AMA occurred on August 29, 2012.
Celebrities participating in IAmAs have seen both positive and negative responses. Woody Harrelson's AMA was criticized after Harrelson declined to answer questions that were unrelated to the movie Rampart he was promoting. In contrast, rapper Snoop Dogg attracted 1.6 million page views after conducting an AMA that provided several candid responses to the community's questions.
Other than Harrelson's, Bollywood actress Priyanka Chopra's AMA was criticized for evasiveness when she focused on promoting her upcoming album to the detriment of other questions. A particularly well received AMA of 2014 was that of Peter Dinklage, best known for his role as Tyrion Lannister in the HBO drama series Game of Thrones. Redditors attribute the thread's success to the thoroughness of his responses and the fact that he stayed online much longer than he was expected to so he could spend more time with his fans. The actor departed by commenting:
This feels like being interviewed by a hundred thousand news anchors at once! But much friendlier anchors...who seem to know their material...I really appreciate everyone's enthusiasm and questions. I tried to move another engagement to make more time but it's really hard during shoots. I am going to try to answer a few more short ones now. And remember: If you see me on the street and want a photo, ask! It's just weird when your kid asks for directions.
On July 2, 2015, hundreds of subreddits, including several with over a million subscribers, were set to private by their respective moderators after Reddit's director of talent, Victoria Taylor, was dismissed. Sources close to Reddit cited an increased focus on commercializing AMAs as the most likely reason. /science
File:American Chemical Society - What Chemists Do - Nathan Allen.webmPlay media Nathan Allen speaks about /science
to the American Chemical Society Main article: /science /science
is an Internet forum on Reddit where the community of participants discuss science topics. A popular feature of the forum is "Ask me Anything" (AMA) public discussions. As of 2014, /science
attracted 30,000-100,000 visitors per day, making it the largest community-managed science forum and an attractive place to host discussions. April Fools subreddits The Button Main article: The Button (Reddit)
On April Fools' Day 2015, a social experiment was launched in the form of a subreddit called "thebutton". It featured a button and a 60-second countdown timer. User accounts created before that day were eligible to participate. A user could only ever click the button once, or opt not to click it. If a user clicked the button the timer was globally reset to 60 seconds, and the user's "flair" (an icon next to the user's name) changed color. Colors were assigned based on a gradient from purple to red with purple signifying up to 60 seconds and red as low as 0 seconds. The countdown prematurely reached zero several times due to technical problems but eventually expired without further problems on June 5, 2015, after which the subreddit was archived. Robin
On April Fools' Day 2016, a social experiment was launched in the form of a chat widget named Robin. After clicking the "Robin" button, an IRC-like chat window was initially opened with one other redditor and giving a certain time to pick between three options, "Grow," "Stay" and "Abandon". "Grow" would join the chat with another group, "Stay" would close the group chat and create a subreddit with that group as moderators and "Abandon" would close the group chat and everyone goes back to a group of two. History Further information: Timeline of Reddit Co-founder Alexis Ohanian speaking in 2009
In June 2005, Reddit was founded in Medford, Massachusetts by Steve Huffman and Alexis Ohanian, both 22-year-old graduates of the University of Virginia. The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006 Reddit merged with Aaron Swartz's company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug. Condé Nast Publications, owner of Wired, acquired Reddit on October 31, 2006, and the team moved to San Francisco. In January 2007, Swartz was fired.
By the end of 2008, the team had grown to include Erik Martin, Jeremy Edberg, David King, and Mike Schiraldi. In 2009, Huffman and Ohanian moved on to form Hipmunk, recruiting Slowe and King shortly thereafter. In May 2010, Reddit was named in Lead411's "2010 Hottest San Francisco Companies" list. In July 2010, after explosive traffic growth, Reddit introduced Reddit Gold, offering new features for a price of $3.99/month or $29.99/year. Reddit Gold adds a number of features to the interface, including the ability to display more comments on a page, access to the private "lounge" subreddit, and notifications whenever one's username is mentioned in a comment. It's also possible to endow comments or submissions of other users and thereby give a gold membership to them as an anonymous present.
On September 6, 2011, Reddit became operationally independent of Condé Nast, now operating as a separate subsidiary of its parent company, Advance Publications. On January 11, 2012, Reddit announced that it would be participating in a 12-hour sitewide blackout in protest of the Stop Online Piracy Act. The blackout occurred on January 18 and coincided with the blackouts of Wikipedia and several other websites. In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests. On February 14, 2013, Reddit began accepting the digital currency bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase.
In October 2014, Reddit announced Redditmade, a service which allowed moderators to create merchandise for their subreddits. Redditmade closed in February 2015. In November 2014, Chief Executive Yishan Wong resigned and co-founder Ohanian returned as the full-time executive chairman. Ellen Pao, Reddit's business and partnerships strategist became the interim chief executive. On July 10, 2015, Pao resigned and was replaced by Steve Huffman as CEO.
In October 2015, Reddit announced a news portal called Upvoted, designed to broaden the reach of Reddit as a standalone site featuring editorial content from Reddit users. In April 2016, Reddit launched a new blocking tool in an attempt to curb online harassment. The tool allows a user to hide posts and comments from selected redditors in addition to blocking private messages from those redditors. The option to block a redditor is done by clicking a button in the inbox. Technology
Reddit was originally written in Common Lisp but was rewritten in Python in December 2005. The reasons given for the switch were wider access to code libraries and greater development flexibility. The Python web framework that former Reddit employee Swartz developed to run the site, web.py, is now available as an open-source project. On June 18, 2008, Reddit became an open source project. With the exception of the anti-spam/cheating portions, all of the code and libraries written for Reddit became freely available on GitHub. As of November 10, 2009, Reddit uses Pylons as its web framework.
As of November 10, 2009, Reddit has decommissioned their physical servers and migrated to Amazon Web Services. Reddit uses PostgreSQL as their primary datastore and is slowly moving to Apache Cassandra, a column-oriented datastore. It uses RabbitMQ for offline processing, HAProxy for load balancing and memcached for caching. In early 2009, Reddit started using jQuery. On June 7, 2010, Reddit staff launched a revamped mobile interface featuring rewritten CSS, a new color scheme, and a multitude of improvements.
On July 21, 2010, Reddit outsourced the Reddit search engine to Flaptor, who used its search product IndexTank. As of July 12, 2012, Reddit uses Amazon CloudSearch. There are several unofficial applications that use the Reddit API in the Google Play store, and F-Droid repository. Examples include: Reddit is Fun, Andreddit, F5, BaconReader, Reddit Sync and an Android tablet specific application called Reddita. There are also several Windows apps used to access Reddit, including unofficial Reddit apps such as ReddHub and Reddit To Go!. An unofficial desktop application Reditr exists that is compatible with Windows, OS X, Linux and ChromeOS.
There are several Reddit applications for iOS. These include Karma, Upvote, iReddit, iPad-specific applications such as Reddzine and Biscuit, and, until April 2016, Alien Blue. In September 2014, an official mobile application for browsing AMA (Ask Me Anything) threads was released for the iOS and Android platforms under the name Ask me Anything. In October 2014, Alien Blue was acquired by Reddit and became the official iOS Reddit app. In April 2016, Reddit released an official application called Reddit: The Official App, which is available on Google Play and the iOS App Store, and Alien Blue was removed from the App Store in favor of the new app. Demographics
According to Reddit's Audience and Demographics page, as of December 2015, 53% of redditors are male and 54% are from the United States. In 2013 Pewinternet.org stated that 6% of all American adult Internet users have used Reddit; that males were twice as likely to be redditors as females were; and that Reddit's largest age bracket was between the ages of 18 and 29. Community and culture
The website is known for its open nature and diverse user community that generate its content. Its demographics allows for wide-ranging subject areas, or main subreddits, that receive much attention, as well as the ability for smaller subreddits to serve more niche purposes. For example, the University of Reddit, a subreddit that exists to communally teach, emerged from the ability to enter and leave the online forum, the "classroom", at will, and classes ranging from computer science to music, to fine art theory exist. The unique possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across many areas. In gaining popularity in terms of unique users per day, Reddit has been a platform for many to raise publicity for a number of causes. And with that increased ability to garner attention and a large audience, users can use one of the largest communities on the Internet for new, revolutionary, and influential purposes.
Its popularity has enabled users to take unprecedented advantage of such a large community. Its innovative socially ranked rating and sorting system drives a method that is useful for fulfilling certain goals of viewership or simply finding answers to interesting questions. User sentiments about the website's function and structure include feelings about the breadth and depth of the discussions on Reddit and how the site makes it easy to discover new and interesting items. Almost all of the user reviews on Alexa.com, which rates Reddit's monthly unique traffic rating 125th in the United States, mention Reddit's "good content" as a likable quality. However, others raise the negative aspects of the potential for Reddit's communities to possess a "hive mind" of sorts, embodying some negative aspects of group interaction theories like crowd psychology and collective consciousness. Philanthropic efforts
Reddit has been known as the instigator of several charity projects, some short and others long-term, in order to benefit others. A selection of major events are outlined below:
In early October 2010, a story was posted on Reddit about a seven-year-old girl, Kathleen Edward, who was in the advanced stages of Huntington's disease. The girl's neighbors were taunting her and her family. Redditors banded together and gave the girl a shopping spree at Tree Town Toys, a toy store local to the story owned by a Reddit user. In early December 2010, members of the Christianity subreddit decided to hold a fundraiser and later members of the atheism subreddit decided to give some friendly competition, cross-promoting fundraising drives for Doctors Without Borders and World Vision's Clean Water Fund, respectively. Later, the Islam subreddit joined in, raising money for Islamic Relief. In less than a week, the three communities (as well as the Reddit community at large) raised over $50,000. Most of this was raised by the atheism subreddit, though the smaller Christianity subreddit had a higher average donation amount per subscriber. A similar donation drive in 2011 saw the atheism subreddit raise over $200,000 for charity. Reddit started the largest Secret Santa program in the world, which is still in operation to date. For the 2010 Holiday season, 92 countries were involved in the Secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs. In 2014, about 200,000 users from 188 countries participated. Several Celebrities have participated in the program, including Bill Gates and Snoop Dogg. Eventually, the Secret Santa program expanded to various other occasions through Redditgifts. Members from Reddit donated over $600,000 to DonorsChoose in support of Stephen Colbert's March to Keep Fear Alive. The donation spree broke previous records for the most money donated to a single cause by the Reddit community and resulted in an interview with Colbert on Reddit. Reddit users donated $185,356 to Direct Relief for Haiti after an earthquake devastated the nation in January 2010. Reddit users donated over $70,000 to the Faraja Orphanage in the first 24 hours to help secure the orphanage after intruders robbed and attacked one of the volunteers, who survived a strike to the head from a machete. In October 2012, "Shitty Watercolour", a popular Redditor known for posting watercolor paintings on the website, streamed live a 12-hour painting session on YouTube to raise money for charity: water, a non-profit organization which aims to provide potable drinking water in developing countries. Redditors donated a minimum of $10 to have a photo of their choice painted in a 5 by 5 centimetres (2.0 by 2.0 in) square section of large sheets of paper. The paint-a-thon raised $2,700. In February 2014, Reddit announced it would be donating 10% of its annual ad revenue to non-profits voted upon by its users. Reddit continued this policy for 2015, donating $82,765 each to Electronic Frontier Foundation, Planned Parenthood Federation of America, Doctors Without Borders, Erowid Center, Wikimedia Foundation, Multidisciplinary Association for Psychedelic Studies, NPR, Free Software Foundation, Freedom From Religion Foundation, and Tor Project. In response to the 2015 Nepal Earthquake, redditors raised more than $145,000 for Direct Relief and more than $110,000 for MAP International.
In February 2013, Betabeat published a post that recognized the influx of multi-national corporations like Costco, Taco Bell, Subaru, and McDonald's posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users. Reddit's former Director of Communications noted that while a large number of Chief Marketing Officers want to "infiltrate the reddit community on behalf of their brand," she emphasized that "self-promotion is frowned upon" and the site is "100 percent organic." She recommended that advertisers design promotions that "spark conversations and feedback." She recommended that businesses use AMAs to get attention for public figures but cautioned "It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client." Nissan ran a successful Branded content promotion offering users free gifts to publicize a new car, though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site. Taylor described these situations as "high risk" noting "We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting."
Reddit's users are more privacy-conscious than on other websites, using tools like AdBlock and proxies, and they hate "feeling manipulated by brands" but respond well to "content that begs for intelligent viewers and participants." Lauren Orsini writes in ReadWrite that "Reddit's huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign" but "very specific set of etiquette. Redditors don't want to advertise for you, they want to talk to you." Journalists have used the site as a basis for stories, though they are advised by the site's policies to respect that "reddit's communities belong to their members" and to seek proper attribution for people's contributions.
Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016. Reddit effect Main article: Slashdot effect
Also known as the "Slashdot effect", the Reddit effect occurs when a smaller website has a high influx of traffic after being linked to on Reddit. It is also called the "Reddit Hug of Death" among the website's users. Because Reddit is such a large site, the traffic is immense and can easily crash smaller sites. In order for users to see crashed websites, several Reddit bots have been created that take a snapshot of the website before large amounts of traffic flood the affected website. "Restoring Truthiness" campaign
As a response to Glenn Beck's August 28, 2010, Restoring Honor rally (heavily promoted by him in his Fox News broadcasts during the summer), in September 2010 Reddit users started a movement to persuade Stephen Colbert to have a counter-rally in Washington, D.C. The movement, which came to be called "Restoring Truthiness", was started by user mrsammercer, in a post where he described waking up from a dream in which Stephen Colbert was holding a satirical rally in D.C. He writes, "This would be the high water mark of American satire. Half a million people pretending to suspend all rational thought in unison. Perfect harmony. It'll feel like San Francisco in the late 60s, only we won't be able to get any acid."
The idea resonated with the Reddit community, which launched a campaign to bring the event to life. Over $600,000 was raised for charity to gain the attention of Colbert. The campaign was mentioned on-air several times, and when the Rally to Restore Sanity and/or Fear was held in Washington, D.C. on October 30, 2010, thousands of redditors made the journey.
During a post-rally press conference, Reddit co-founder Ohanian asked, "What role did the Internet campaign play in convincing you to hold this rally?" Jon Stewart responded by saying that, though it was a very nice gesture, the two had already thought of the idea prior and the deposit on using the National Mall was already paid during the summer, so it acted mostly as a "validation of what we were thinking about attempting". In a message to the Reddit community, Colbert later added, "I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success."
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